Scad Programme

Archive for October, 2011

When you use computers and the Internet in your business, it’s all too easy to start feeling like you’re drowning in a sea of nonsense. Computer-related things tend to have a language all their own, and while you don’t need to know all of it, there are many confusing words and phrases that you’re going to come across sooner or later. Here’s a quick primer.

Bandwidth. Bandwidth is the amount of data that your website can send each second, as well as the amount of data that the visitor to your website can receive. If either one doesn’t have enough bandwidth, then the website will appear slowly. For this reason, you should choose a host with plenty of bandwidth, as well as testing that your site doesn’t take too long to download on slow connections.

Browser. A browser is the software (see below) that visitors to your site use to view it. The most popular browser is Microsoft’s Internet Explorer, which comes with Windows.

Cookie. Cookies are data files that your site can save on the computer of someone who visits that site, to allow it to remember who they are if they return. You will find that problems people have in ordering from you will almost inevitably be related to cookies — they will need to have them turned on.

Download. Transferring data from a website to a computer.

Favourite. A favourite is a website that a user has stored to look at again, by choosing ‘Add to Favourites’ in their browser’s menu.

FTP. File Transfer Protocol. This is a common method of uploading (see below) files to your website.

Javascript. A common language for writing ‘scripts’ on websites, which are small programs that make the site more interactive. Another common cause of problems for visitors.

JPEG. Joint Photographic Experts Group. This is the name of the most popular format for pictures on the web, named after the group that came up with it. If you want to put pictures on your website, you should save them as JPEGs.

Hardware. Hardware is computer equipment that physically exists. It is the opposite of software.

Hosting. If you’ve got a website out there on the Internet, then you’ll be paying someone for hosting. It is the service of making your site available for people to see.

HTML. HyperText Markup Language. A kind of code used to indicate how web pages should be displayed, using a system of small ‘tags’. The ‘b’ tag, for example, causes text to appear in bold, and the ‘img’ tag displays a picture.

Hyperlink. A hyperlink is when a piece of text on a website can be clicked to take you to another site, or another page on the same site. For example, if clicking your email address on your website allows someone to email you, then your email address is a hyperlink.

Programming. This is when the computer is given instructions to tell it what to do, using one of many ‘programming languages’. Programming languages for the web include PHP and Perl.

Server. The server is where your website is stored, and it is the server that people are connecting to when they visit the site. If someone tells you, for example, that your server is ‘down’, it means that your website is inaccessible. Note that server refers both to the hardware and software of this system.

Software. Programs that run on the computer, or that make your website work. Microsoft Word is software, for example, as is Apache (the most popular web server software). Opposite of hardware.

Spider. Don’t be scared if a spider visits your website! Spiders are simply programs used by search engines to scan your site and help them decide where it should appear when people search. It is good to be visited by spiders, as it means you should start appearing in search engines soon.

Upload. Uploading is when you transfer data from your own computer to your website. For example, you might upload your logo, or an article you’ve written. Opposite of download.

URL. Uniform Resource Locator. This is just a short way of saying ‘web address’, meaning what you have to type in to get to your website. Sometimes pronounced as ‘Earl’.

If you believe what you hear in the media, there are an awful lot of viruses going around. No, I’m not talking about the make-you-sick kind of virus, though they get plenty of airtime, too. I’m talking about the kind of virus that enters via your internet connection rather than your nasal passages.

What the mainstream media often don’t tell you–at least, in most radio and television newscasts and in the crucial headlines and opening paragraphs of newspaper articles– is that many of these “viruses” are not viruses at all.

What Computer Viruses Really Are

The main reason the mainstream media always are in alarm over viruses is that they tend to call any malicious computer program a virus. In reality, there are at least eleven distinct types of malicious software, or malware, commonly affecting computers today. The most common of these are worms, Trojans, and spyware.

So, what’s the difference between computer viruses and the other types of malware? The difference is that computer viruses are just about the only ones that regularly shut down computers and cause other obvious damage. The most common of the other kinds of malware–worms, Trojans, and spyware–are usually only detectable with a special scan.

The Real Danger of Computer Viruses

If the other types of malware are so unobtrusive that they can only be detected with a special scan, then what’s to worry about? For starters, these programs are called malicious for a reason: they are designed to cause some kind of damage, if not to your computer, then to someone else’s.

Worms are most famously used to damage, destroy, or disrupt other computer networks than the one on which the host computer is located. For instance, worms have been used by website owners to shut down rival websites by sending overwhelming numbers of requests to the computer that hosts that website. Worms have also been used to send out viruses to other computers, often without infecting the host machine–after all, what would it benefit the worm to shut down its host computer?

Trojans, in turn, are often used to insert worms and other malware on your computer, even if the Trojan itself does no damage.

But even if you don’t care what happens to anyone else, you should still be concerned about one kind of malware: spyware, a kind of malware that, true to its name, collects data from your computer and sends it back to a remote host.

Most spyware is only interested in monitoring your internet usage so it can tell other programs, called adware, what advertising to popup on your computer. However, there are criminal spyware programs that steal financial data, or perform a thorough identity theft. Don’t think you have personal or financial data on your computer? Some spyware programs contain a keylogger, which is a program that copies whatever you type, usually in order to snatch passwords. Even if you keep no financial information on your computer, if you ever buy anything over the web, the keylogger would allow its owner to buy stuff using the same information you typed in to buy stuff yourself.

Why Blame the Media?

Given the danger of all these different types of malware, isn’t it a good thing that the mass media are becoming hysterical about it? And can’t they be forgiven the sloppy reporting of calling Trojans, worms, spyware, and other malware “viruses”?

No, no, no.

This is a classic case of bad reporting doing more damage than no reporting at all. In this case, the damage bad reporting has done is to promote a common myth that goes something like this: “The only malicious software is a virus. Viruses damage your computer. Therefore, if my computer is working OK, my computer has no malicious software. I only need to scan my computer for problems when there is a sign of problems.”

Thanks to this myth, many people complacently let their antivirus software go months out of date, not wanting to be bothered with scheduling an automatic update. Just as bad, many people don’t have any extra software to combat the other types of malware that may not be covered by antivirus software.

In fact, it’s not uncommon for people who have found malware on their computers after a scan to say, “but I never had malware on my computer before!” But how would they have known if they had never scanned!

Until the biggest mainstream media–and especially television–start educating the public about the need to have their computers automatically scanned at least daily, the world will continue to have major, drawn-out problems with malware that could have been wiped out as soon as soon as the anti-malware software makers discovered it.

And until that day, the mainstream media will have many more opportunities to run hysterical stories about “viruses,” thereby forcing them to sell more newspapers and broadcast to even larger audiences of people who suck at the information trough yet somehow never become full.

Statistics show that the first three hours after a child’s abduction are most critical to recovery efforts. By combining the efforts of the wireless industry with the U.S. Department of Justice, the National Center for Missing & Exploited Children® (NCMEC) and law enforcement agencies, the Wireless AMBER Alerts™ initiative will be a catalyst for the more than 200 million wireless subscribers to aid in the search for and recovery of an abducted child.

AMBER

According to NCMEC, more than 260 children have been recovered since the AMBER Alert program began in 1997. The program-an early warning system to find abducted children-started as a local effort in the Dallas-Fort Worth, Texas, area and became a national initiative in 2003. AMBER stands for “America’s Missing: Broadcast Emergency Response.” The program is a legacy to Amber Hagerman, a 9-year-old girl who was kidnapped while riding her bicycle in Arlington, Texas, and was later found murdered.

An estimated 70 percent of Americans have wireless phones, and together they can serve as a national network that assists families and the authorities in searching for abducted children. By signing up to receive Wireless AMBER Alerts, subscribers receive information about local Alerts, as well as updates as the search progresses.

Opting In

Subscribers capable of receiving text messages, and whose wireless carrier participates in the Wireless AMBER Alerts initiative, may opt in to receive Alerts by registering at www.wirelessamberalerts.org or their wireless carrier’s Web site. Users can designate up to five ZIP codes from which they’d like to be alerted in the case of an AMBER Alert activation.

Public Service

Advertising Campaign

The Advertising Council, in partnership with NCMEC, The Wireless Foundation and the U.S Department of Justice, launched a multimedia public service advertising (PSA) campaign designed to raise awareness of Wireless AMBER Alerts and encourage all wireless subscribers to aid in the search for abducted children. It is the first nationwide PSA campaign to address this technology and the ads launched on National Missing Children’s Day (May 25th).

Wireless subscribers can now sign up to receive free AMBER Alerts via text messages.